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FOR ADVERTISER / MEDIA INFORMATION AND PRICES / KONEVIESTI.fi

koneviesti.fi

The website koneviesti.fi continues where the printed magazine leaves off. The site attracts approximately 25,000 professionals in the machine industry every week. Together with the printed magazine, the site offers a cost-effective and diverse range of marketing tools to the target audience.

The koneviesti.fi website complements the printed magazine exceptionally well, offering the latest product and news content as well as the industry’s most extensive archive. The archive contains numerous interesting articles from past years. With the addition of a convenient machine comparison section, koneviesti.fi provides its visitors with an unparalleled heavy-duty website. To reach this audience, advertisers can take advantage of a diverse and effective digital product range at an affordable cost.

The website attracts approximately 25,000 professionals in the machine industry every week (source: GA 2022).

 

All prices are subject to value-added tax (VAT).

Display Ads

Maxiparade / Parade

980 x 552 px / 980 x 400 px
Mobiili 300 x 431 px / 300 x 300 px
Also video format!
CPM Maxiparade 39 € / Parade 36 €

Panorama

980 x 120 px
Mobile 300 x 150 px
CPM 24 €

Giant box

468 x 400 px
Mobile 300 x 300 px
Also video format!
CPM 18 €

Extended billboard (sticky)

160 x 600 px
Mobile 300 x 300 px
CPM 24 €

Whole page

620 x 891 px
Responsive – the same material scales to tablets and mobile devices.
CPM 32 €

Vertical parade

300 x 600 px
Mobile 300 x 600 px
CPM 24 €

Wallpaper (+Parade)

1920 x 1080 px (+980 x 400 px)
Can only be seen at koneviesti.fi desktop view.
CPM 46 €

RON

A RON (Run-Of-Network) campaign runs on your desired ad space across the entire Viestimedia advertising network.

Parade CPM 27 €
Giant box CPM 13,50 €
Vertical parade CPM 18 €
Responsive whole page CPM 24 €
Panorama CPM 18 €
Sticky CPM 18 €

Video advertising

Outstream video advertising

Outstream, or article videos, are displayed regardless of the device alongside article content, separated by ad text. The video automatically starts on the consumer’s screen without sound and pauses if the user continues scrolling past the video ad. After the ad finishes, the video pauses in a ‘Watch Again’ state, allowing the user to restart it

CPM 32 €

Instream video advertising

Preroll video before editorial content significantly boosts your video views. Video advertising is an extremely effective marketing tool, and visual content is increasingly consumed more. The strength of video advertising lies in its ability to tell stories, which has been proven to leave a lasting impression on consumers.Week Domination includes all editorial videos published on MT.FI and koneviesti.fi during the week (approximately 10 videos per week).

The total price is 650 € per week.

Rich Media advertising

Fluid skin*

CPM 46 €

  • Top banner: 1000x400px, format jpg, MP4, or HTML.
  • Left and right sides: 800x1440px (jpg) or 1080x1920px (9:16, MP4)
  • The combined maximum file size is 3.5 MB.
  • Campaign URL

* Only visible in the desktop view of koneviesti.fi.

Topscroll

CPM 43 €

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200kb.
  • HTML size: desktop: 2560x1440px, mobile: 1080x1920px, max. 1 Mb. Recommended animation length: 10-20 seconds.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1 Mb. Recommended video length: 10–20 seconds.
  • Campaign URL

Midscroll

CPM 35 €

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200kB.
  • HTML siz: desktop: 2560x1440px, mobile: 1080x1920px, max. 1MB. Recommended animation length: 10–20 seconds.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1MB. Recommended video length: 10–20 seconds.
  • Campaign URL

Native advertising

Natiivi

Your content alongside interesting news and editorial content – effective and efficient! Native ad is placed on the front page among editorial content and is visible on mobile and tablet as well. The content is distinguished from other editorial content with an AD label. Ad blockers do not prevent the ad from appearing.

Total price for the package is 590 € per week. Minimum duration is 2 weeks.

Koneviesti Online Quiz

Introduce your company’s product or service through an interactive quiz! You can direct traffic to your own site with links, gather leads, and increase visibility if readers challenge their friends to participate in the quiz. The ad is located on the front page among editorial content. The content is distinguished with an AD label. The package includes a ready-made text for the Online Quiz and highlights on the Koneviesti.fi front page.

The total price for the package is 2 500 € per 2 weeks. The customer is responsible for any potential prize and lottery tax.

Koneviesti newsletter

Striking ad spaces provide an excellent opportunity to enhance brand awareness and engage with your target audience. Digital channels complement other forms of advertising. Our specialized online implementations offer effective solutions for content marketing, sponsorship, and consumer activation.

The Koneviesti.fi newsletter is released on the same day as the printed magazine. It reaches a total of 8,800 individual subscribers.

Ad size: 600 x 160 px or 300 x 300 px

The total cost for the package is 900 € per deployment.

Web materials should be delivered in image or HTML5 format. Accepted image formats include jpg, png, and gif. Images should use RGB colors. Materials can also be animated, and they may include sound effects, provided they activate only when the user clicks on the ad. We recommend creating animated or interactive materials in HTML5 format (see HTML5 material guidelines for instructions).

Special solutions need to be agreed upon separately.

Requirements for Display Ad Materials Sizes
Maxiparade 980 x 552 px, 300 x 431 pxMaximum file size for images: 100 KB / HTML5: 200 KB
Parade 980 x 400 px Maximum file size for images: 100 KB, HTML5: 200 KB
Maximum video file size: 30 MB, file formats accepted: MPEG4 / MOV / AVI / WMW / 3GPP / MPEGPS / HLS / WebM
Panorama 980 x 120 px Maximum file size for images: 60 KB, HTML5: 120 KB
Giant box 468 x 400 px Maximum file size for images: 60 KB, HTML5: 120 KB
Maximum video file size: 30 MB, file formats accepted: MPEG4 / MOV / AVI / WMW / 3GPP / MPEGPS / HLS / WebM
Extended billboard (Sticky) 160 x 600 px Maximum file size for images: 60 KB, HTML5: 120 KB
Whole page 620 x 891 px Maximum file size for images: 150 KB
Vertical parade 300 x 600 px Maximum file size for images: 60 KB, HTML5: 120 KB
Mobile 300 x 300 px Maximum file size for images: 40 KB, HTML5: 80 KB
WallpaperMaterial up to 250 KB (wallpaper + parade combined). When positioning the wallpaper, take into account that the left side is 372 px, and the right side is 568 px wide. Additionally, ensure that the top of the wallpaper has a 99 px margin without crucial content to avoid overlapping with the navigation. The 980x400 px Parade does not center on the wallpaper.

Rich Media Advertising (Interactive Banner Advertising)

  • Fluid skin*
    • Top Banner: 1000x400px, format jpg, MP4, or HTML.
    • Left and right sides: 800x1440px (jpg) or 1080x1920px (9:16, MP4)
    • Maximum combined file size: 3.5 MB
    • Campaign URL
  • Topscroll
    • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format jpg, png, or gif, max. 200 Kb.
    • HTML size: desktop: 2560x1440x, mobile: 1080x1920px, max. 1 Mb. Recommended animation length: 10–20 seconds.
    • Video size: desktop: 1920x1080px (16:9), mobile:1080×1920 (9:16), format: MP4, max. 1 Mb. Recommended video length: 10–20 seconds.
    • Campaign URL
  • Midscroll
    • Image size: desktop 2560x1440px, mobile 1080x1920px, format: jpg, png, or gif, max. 200 Kb.
    • HTML size: desktop: 2560x1440x, mobile: 1080x1920px, max. 1 Mb. Recommended animation length: 10–20 seconds.
    • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1 Mb. Recommended video length: 10–20 seconds.
    • Campaign URL

Native Advertising

  • Text submission in Word format.
  • Links can be included in the text. Multiple links are allowed.
  • Headline: maximum 100 characters
  • Lead and content: maximum 3,000 characters
  • 1-4 images in jpg or png format, size: 1280 x 720 px, aspect ratio 16:9, max. 200 KB.
  • Video (YouTube).

Web Quiz

  • Submission of question-answer texts in Word format. Max. 10 questions and 3 answer options. Links can be included in the text.
  • Introductory page text: Max. 500 characters.
  • 1 image per question in jpg or png format, along with the introductory page image.
  • Image size: 1280 x 720 px, aspect ratio: 16:9, max. 200 KB.
  • Video: YouTube / Vimeo.

Video requirements:

  • Duration: maximum 20 seconds
  • Maximum size: 10-12 MB / 1080p: 1920×1080
  • Aspect ratio: 16:9
  • Frame rate: 25 fps
  • Video bitrate: over 1.5 Mbps
  • Video codec: H.264 or MPEG-4
  • Audio bitrate: over 128 kbps
  • Audio codec: AAC or mp3.

Material Submission

Submit materials under 10 MB at the latest three days before the campaign starts to the address verkkoaineistot@viestimedia.fi. For materials larger than 10 MB, use the Owncloud material service for file transfer. To obtain the link for material transfer, please request it via email at verkkoaineistot@viestimedia.fi or by phone at +358 20 413 2471.

All materials, including any tracking pixels, must be compatible with HTTPS. Remember to provide the URL to which the ad will be linked with the material. Avoid using special characters and umlauts in the link address, as encoding may not work correctly when the material passes through multiple systems. To ensure data collection on clicks during the campaign, ensure that the clickTAG is implemented correctly. We recommend testing material functionality in advance on common browsers.

Include the advertiser’s name and contact information, campaign duration, and ad format in your message.