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FOR ADVERTISER / MEDIA INFORMATION AND PRICES / MT METSÄ DIGITAL

MT Metsä digital

MT Metsä’s online presence covers the forestry content of Maaseudun Tulevaisuus and the online content of Aarre magazine.

Additionally, Koneviesti.fi complements the content of MT Metsä. It provides comprehensive news coverage on industrial perspectives, timber trade, forest management, and environmental issues related to forests.

Media Information Ad Price List Material Instructions Research Information
Media Information

MT.FI/metsä is a dedicated section of the MT.FI website that mainly covers news related to forestry. The site attracts over 430 000 visitors per week from all over Finland, and more than 135 000 of these visit the MT.FI/metsä section regularly every week (GA4/2024).

For advertisers targeting primarily Finnish forest owners, advertising on the MT Metsä section provides better campaign effectiveness due to increased contacts and lower costs.

Ad Price List

Changes possible. Value added tax (VAT) is added to the prices. Advertising and media agency fee -15%. For MT.FI/metsa section, an additional section targeting surcharge +15% will be added to the prices.

Display advertising

Maxi Parade

Desktop 980x552px
Mobile 300x431px
– also in-banner video

CPM 39 € (RON 30 €)

Parade

Desktop 980x400px
Mobile 300x300px
– also in-banner video

CPM 36 € (RON 27 €)

Panorama

Desktop 980x120px
Mobile 300x150px

CPM 24 € (RON 18 €)

Giant Rectangle

Desktop 468x400px
Mobile 300x300px
– also in-banner video

CPM 18 € (RON 13,50 €)

Skyscraper (sticky)

Desktop 160x600px
Mobile 300x300px

CPM 24 € (RON 18 €)

Wide Skyscraper

300x600px
Responsive – the same material scales to tablets and mobile devices

CPM 24 € (RON 18 €)

Full Page

620 x 891 px
Responsive – the same material scales to tablets and mobile devices

CPM 32 € (RON 24 €)

RON

A RON (Run-Of-Network) campaigns run across the entire Viestimedia ad network (MT.FI, koneviesti.fi).

RON CPM Prices
Maxi Parade 30 €
Parade 27 €
Panorama 18 €
Giant Rectangle 13,50 €
Skyscraper (sticky) 18 €
Wide Skyscraper 18 €
Full Page 24 €
Fluid Skin 34 €
Topscroll 32 €
Midscroll 26 €
Mobile Reel Expander 32 €

Video Advertising

Outstream video advertising

Outstream or article videos are presented alongside article content, separated by ad text, regardless of the device.

CPM 32 €

Instream video advertising

In-stream / Preroll-video before editorial content increases your video’s views. Weekly dominance includes all editorial videos published during the week on MT.FI.

650 € / per week

Interactive banner advertising (Rich Media)

Fluid Skin*

CPM 46 € (RON 34 €)

  • Top banner: 1000x400px, format jpg or MP4
  • Left and right sides: 800x1440px (jpg) or 1080x1920px (9:16, MP4)
  • The combined maximum file size is 3,5 MB
  • Campaign URL

* desktop only

Topscroll

CPM 43 € (RON 32 €)

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200 KB.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1 MB. Recommended video length: 10–20 seconds.
  • Campaign URL

Midscroll

CPM 35 € (RON 26 €)

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200 KB.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1 MB. Recommended video length: 10–20 seconds.
  • Campaign URL

NEW! Mobile Reel Expander

CPM 43 € (RON 32 €)

  • Images and / or videos 2-5 pcs, max. 3,5 MB.
  • Image / video size: 1080x1920px (9:16), format jpg or png / MP4.
  • Advertiser / brand max. 25 characters, headline max. 65 characters, expand button max. 15 characters, CTA-button max. 25 characters
  • Campaign URL

Production

Production prices
Banner, static100-250 €
Banner, animated150-400 €
Landing page, planning and production (no hosting)200-400 €
Converting a print ad to an online banner 50-250 €
Material Instructions

Digital materials should be delivered in image or HTML5 format. Accepted image formats include jpg, png, and gif. Images should use RGB colors. Materials can also be animated, and they may include sound effects, provided they are activated only when the user clicks on the ad. We recommend creating animated or interactive materials in HTML5 format (HTML5 material creation guidelines).

Please submit digital materials to the address verkkoaineistot@viestimedia.fi.

Special solutions need to be agreed upon separately.

Size requirements for display ad materials
Maxi Parade 980x552px, mobile 300x431pxMaximum image size: 100 KB / HTML5: 200 KB
Video size 980x552px, mobile 300x431px, maximum file size 30 MB, file format MP4
Parade 980x400px, mobile 300x300pxMaximum image size: 100 KB / HTML5: 200 KB
Video size 980x400px, mobile 300x300px, maximum file size 30 MB, file format MP4
Panorama 980x120px, mobile 300x150pxMaximum image size: 100 KB / HTML5: 200 KB
Giant Rectangle 468x400px, mobile 300x300pxMaximum image size: 100 KB / HTML5: 200 KB
Video size 468x400px, mobile 300x300px, maximum file size 30 MB, file format MP4
Skyscraper (sticky) 160x600px, mobile 300x300pxMaximum image size: 100 KB / HTML5: 200 KB
Wide Skyscraper 300x600pxMaximum image size: 100 KB / HTML5: 200 KB
Full Page 620x891px (responsive)Maximum image size 150 KB
Multichannel Front Page 718x869px (responsive)Images only (jpg or png). Maximum image size: 200 KB.

Interactive Banner Advertising (Rich Media)

  • Fluid skin (desktop only)
    • Top Banner: 1000x400px, format jpg or MP4
    • Left and right sides: 800x1440px (jpg) or 1080x1920px (9:16, MP4)
    • Maximum combined file size: 3.5 MB
    • Campaign URL
  • Topscroll
    • Image size desktop: 2560x1440px, mobile: 1080x1920px, format jpg, png or gif, max. 200 KB
    • Video desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format MP4, max. 1 MB. Recommended video length 10–20 seconds.
    • Campaign URL
  • Midscroll
    • Image size desktop: 2560x1440x, mobile: 1080x1920px, format jpg, png or gif, max. 200 KB
    • Video desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format MP4, max. 1 MB. Recommended video length 10–20 seconds.
    • Campaign URL
  • Mobile Reel Expander (mobile only)
    • Image / video size: 1080x1920px (9:16), format jpg or png / MP4.
    • Images and / or videos total 2-5 pcs, max. 3,5 MB
    • Advertiser / brand max. 25 characters, headline max. 65 characters, expand button max. 15 characters, CTA-button max. 25 characters
    • Campaign URL

Video requirements

  • Duration max. 20 seconds
  • File size max. 10-12 MB / 1080p: 1920×1080px
  • Aspect ratio 16:9
  • Frame rate 25 fps
  • Video bitrate over 1.5 Mbps
  • Video codec H.264 or MPEG-4
  • Audio bitrate over 128 kbps
  • Audio codec: AAC or mp3

Submission of materials

Materials under 10 MB by email at least three days before the campaign starts: verkkoaineistot@viestimedia.fi. For materials over 10 MB please use the Owncloud material transfer service. For the transfer of ad materials, you need a link, which you can request from: verkkoaineistot@viestimedia.fi or +358 20 413 2471.

All materials and possible tracking pixels must be compatible with HTTPS. Remember to include the URL where the ad will be linked with the material. Avoid using special characters and umlauts in the link’s address. Encoding may not work correctly when the material passes through multiple systems. To collect data on clicks made during the campaign, ensure that the clickTAG is implemented correctly. We recommend testing the functionality of the material in advance on common browsers.

Include the advertiser’s name, contact information, campaign period, and ad format in your message.

Research Information