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FOR ADVERTISER / MEDIA INFORMATION AND PRICES / MT METSÄ DIGITAL

MT Metsä digital

MT Metsä’s online presence covers the forestry content of Maaseudun Tulevaisuus and the online content of Aarre magazine.

Additionally, Koneviesti.fi complements the content of MT Metsä. It provides comprehensive news coverage on industrial perspectives, timber trade, forest management, and environmental issues related to forests.

The MT.FI website is Finland’s most popular online platform for publishing content related to agriculture and forestry. It attracts nearly 420,000 unique visitors from across the country on a weekly basis (Source: GA4 2023). Some of the advertising spaces on MT.FI can be targeted to the MT.FI Forest section, which is the most popular section of the MT.FI website. The MT Metsä section has approximately 200,000 weekly visitors (Source: GA4 2023).

All prices are subject to value-added tax (VAT). For MT.FI/metsa section, an additional section targeting fee of +15% will be added to the prices.

Display advertising

Max Parade / Parade

980 x 552 px / 980 x 400 px
Mobile 300 x 431 px / 300 x 300 px
Also video format!
CPM Max Parade 39 € / Parade 36 €

Panorama

980 x 120 px
Mobile 300 x 150 px
CPM 24 €

Giant Box

468 x 400 px
Mobile 300 x 300 px
Also video format!
CPM 18 €

Extended billboard (sticky)

160 x 600 px
Mobile 300 x 300 px
CPM 24 €

Whole page

620 x 891 px
Responsive – the same material scales to tablets and mobile devices.
CPM 32 €

Vertical parade

300 x 600 px
Mobile 300 x 600 px
CPM 24 €

Wallpaper (+parade)

1920 x 1080 px (+980 x 400 px)
Visible only in the desktop view of MT.FI.
CPM 46 €

RON

A RON (Run-Of-Network) campaign runs your ad through the entire Viestimedia advertising network on the chosen ad space.

RON prices
Parade CPM 27 €
Giant box CPM 13,50 €
Vertical parade CPM 18 €
Responsive whole page CPM 24 €
Panorama CPM 18 €
Extended billboard (sticky) CPM 18 €

Video advertising

Outstream video advertising

Outstream, or article videos, are displayed regardless of the device alongside article content, separated by ad text. The video starts automatically on the consumer’s screen without sound and stops if the user continues scrolling past the video ad. After the ad ends, the video stops in a “Watch again” state, after which it can be restarted.

CPM 32 €

Instream video advertising

Preroll video before editorial content significantly increases your video views. Video advertising is an extremely effective marketing tool, and the consumption of video content is continually growing. The strength of video advertising lies in its ability to tell stories, allowing advertisers to be more memorable to consumers, as proven by research.

The Week’s Dominance includes all editorial videos published during the week on MT.FI and koneviesti.fi (approximately 10 videos per week).
The total price is 650 € / week.

Rich Media advertising

Fluid skin*

CPM 46 €

  • Top banner: 1000x400px, format jpg, MP4, or HTML.
  • Left and right sides: 800x1440px (jpg) or 1080x1920px (9:16, MP4)
  • The combined maximum file size is 3.5 MB.
  • Campaign URL

* Only visible in the desktop view of MT.FI.

Topscroll

CPM 43 €

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200kb.
  • HTML size: desktop: 2560x1440px, mobile: 1080x1920px, max. 1 Mb. Recommended animation length: 10-20 seconds.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1 Mb. Recommended video length: 10–20 seconds.
  • Campaign URL

Midscroll

CPM 35 €

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200kB.
  • HTML siz: desktop: 2560x1440px, mobile: 1080x1920px, max. 1MB. Recommended animation length: 10–20 seconds.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1MB. Recommended video length: 10–20 seconds.
  • Campaign URL

Production

Production prices
Banner, static100-250 €
Banner, animated150-400 €
Landing page, planning and production (not hosting)200-400 €
Converting a print advertisement into an online banner. 50-250 €

Online materials should be submitted in image (jpg, png, gif) or HTML5 format. Images should use RGB colors. Animated materials are allowed, and they can include sound effects, provided they are activated only when the user clicks on the ad. It is recommended to create animated or interactive materials in HTML5 format (see HTML5 material guidelines).

Digital materials should be sent to the email address verkkoaineistot@viestimedia.fi.

Special solutions need to be discussed separately.

Size requirements for display ad materials
Max parade 980 x 552 px, 300 x 431 pxMaximum file size for images: 100 KB / HTML5: 200 KB, mobile: 40 KB
Parade 980 x 400 pxMaximum file size for images: 100 KB, HTML5: 200 KB
Maximum video file size: 30 MB, file formats accepted: MPEG4 / MOV / AVI / WMW / 3GPP / MPEGPS / HLS / WebM
Panorama 980 x 120 pxMaximum file size for images: 60 KB, HTML5: 120 KB
Giant box 468 x 400 pxMaximum file size for images: 60 KB, HTML5: 120 KB
Maximum video file size: 30 MB, file formats accepted: MPEG4 / MOV / AVI / WMW / 3GPP / MPEGPS / HLS / WebM
Extended billboard (sticky) 160 x 600 pxMaximum file size for images: 60 KB, HTML5: 120 KB
Whole page 620 x 891 pxMaximum file size for images: 150 KB
Vertical parade 300 x 600 pxMaximum file size for images: 60 KB, HTML5: 120 KB
Mobile 300 x 300 pxMaximum file size for images: 40 KB, HTML5: 80 KB
Multichannel front page 718 x 869 pxMaximum file size for images: 200 KB
WallpaperMaterial up to 250 KB (wallpaper + parade combined). When positioning the wallpaper, take into account that the left side is 372 px, and the right side is 568 px wide. Additionally, ensure that the top of the wallpaper has a 99 px margin without crucial content to avoid overlapping with the navigation. The 980x400 px Parade does not center on the wallpaper.

Video requirements:

  • Duration: maximum 20 seconds
  • Maximum size: 10-12 MB / 1080p: 1920×1080
  • Aspect ratio: 16:9
  • Frame rate: 25 fps
  • Video bitrate: over 1.5 Mbps
  • Video codec: H.264 or MPEG-4
  • Audio bitrate: over 128 kbps
  • Audio codec: AAC or mp3.

Material delivery

Send materials under 10 MB at least three days before the campaign starts to the address verkkoaineistot@viestimedia.fi. Materials larger than 10 MB must be delivered via the Owncloud material service. To transfer ad material, you will need a link, which you can request by email at verkkoaineistot@viestimedia.fi or by phone at 020 413 2471.

All materials and possible tracking pixels must be compatible with HTTPS. Remember to provide the URL to which the ad will be linked along with the material. Avoid using special characters and umlauts in the link’s address. Encoding may not work properly when the material passes through multiple systems. To collect information about clicks, ensure that the clickTAG is correctly implemented. We recommend testing the functionality of the material in advance on the most common browsers.

Include the advertiser’s name and contact information, campaign period, and ad format in your message.