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FOR ADVERTISER / MEDIA INFORMATION AND PRICES / MT.fi

MT.FI website

MT.FI is Finland’s leading news website related to agriculture and
forestry

MT.FI reaches nearly half a million visitors per week. The online environment of Maaseudun Tulevaisuus offers various options for commercial messages. You can utilize videos, display materials, or native advertising placed alongside editorial content. Strong national brands are created and succeed in Maaseudun Tulevaisuus.

Media Information Ad Price List Material Instructions Research Information
Media Information

MT.FI website has an average of 430,000 visitors per week (GA4 2024).

Ad Price List

Changes possible. Value added tax (VAT) is added to the prices. Advertising and media agency fee -15%. Specified position surcharge +15 %.

  • Display advertising

Maxi Parade

Desktop 980x552px
Mobile 300x431px
– also in-banner video

CPM 39 € (RON 30 €)

Parade

Desktop 980x400px
Mobile 300x300px
– also in-banner video

CPM 36 € (RON 27 €)

Panorama

Desktop 980x120px
Mobile 300x150px

CPM 24 € (RON 18 €)

Giant Rectangle

Desktop 468x400px
Mobile 300x300px
– also in-banner video

CPM 18 € (RON 13,50 €)

Skyscraper (sticky)

Desktop 160x600px
Mobile 300x300px

CPM 24 € (RON 18 €)

Wide Skyscraper

300x600px
Responsive – the same material scales to tablets and mobile devices

CPM 24 € (RON 18 €)

Full Page

620 x 891 px
Responsive – the same material scales to tablets and mobile devices

CPM 32 € (RON 24 €)

RON

A RON (Run-Of-Network) campaigns run across the entire Viestimedia ad network (MT.FI, koneviesti.fi).

RON CPM Prices
Maxi Parade 30 €
Parade 27 €
Panorama 18 €
Giant Rectangle 13,50 €
Skyscraper (sticky) 18 €
Wide Skyscraper 18 €
Full Page 24 €
Fluid Skin 34 €
Topscroll 32 €
Midscroll 26 €
Mobile Reel Expander 32 €

Multichannel solutions

Multichannel Front Page

Multichannel front page

MT PRINT

  • Print front page size: 380 x 460 mm
  • In print, front page reaches over 254 000 readers
  • Front page also covers the digital E-Paper

MT.FI DIGITAL

  • MT.FI digital front page: 718x869px
  • Displays at a frequency of 1 per day until the next issue is published (Mon-Tue, Wed- Thu, Fri-Sun)
  • Visible on MT.FI on all devices

29 700 €

Multichannel Full Page

MT PRINT

  • Print full page size: 380 x 510 mm
  • In print, full page reaches over 254 000 readers
  • Full page also covers the digital E-Paper

MT.FI DIGITAL

  • MT.FI digital full page: 620x891px
  • Includes 60 000 impressions until the next issue is published (Mon-Tue, Wed- Thu, Fri-Sun)
  • Ad appears on the front page, section front pages and article pages, distinguished by advertising text
  • Visible on MT.FI on all devices

21 870 €

Video Advertising

Outstream video advertising

Outstream or article videos are presented alongside article content, separated by ad text, regardless of the device.

CPM 32 €

Instream video advertising

In-stream / Preroll-video before editorial content increases your video’s views. Weekly dominance includes all editorial videos published during the week on MT.FI.

650 € / per week

Interactive banner advertising (Rich Media)

Fluid Skin*

CPM 46 € (RON 34 €)

  • Top banner: 1000x400px, format jpg or MP4
  • Left and right sides: 800x1440px (jpg) or 1080x1920px (9:16, MP4)
  • The combined maximum file size is 3,5 MB
  • Campaign URL

* desktop only

Topscroll

CPM 43 € (RON 32 €)

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200 KB.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1 MB. Recommended video length: 10–20 seconds.
  • Campaign URL

Midscroll

CPM 35 € (RON 26 €)

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200 KB.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1 MB. Recommended video length: 10–20 seconds.
  • Campaign URL

NEW! Mobile Reel Expander

CPM 43 € (RON 32 €)

  • Images and / or videos 2-5 pcs, max. 3,5 MB.
  • Image / video size: 1080x1920px (9:16), format jpg or png / MP4.
  • Advertiser / brand max. 25 characters, headline max. 65 characters, expand button max. 15 characters, CTA-button max. 25 characters
  • Campaign URL

Native Advertising

Native Article

MT Native brings your content to the MT.FI online service, in a relevant and interesting media environment.

2 200 € / week

Recommended campaign length at least two weeks.

Content article

The content article offers a diverse and informative advertising package focusing on content for the entire year on the MT.FI webpage. In connection with the article, there is standard text indicating that it is an advertisement.

The content article is a web advertorial. It includes an article about your own products or services with keyword links, product images and videos, as well as company information.

2 950 € / 12 months.

Targeting and Programmatic Buying

Targeting

You can target your message based on content sections. You can choose one or more content sections to direct your message specifically to this audience. The section options include Food, Agriculture, Forestry, Horses, Machinery and Cars, Reading, and News. Additionally, it is possible to target by topic categories.

Regional targeting, for example, by provinces, is also possible. Targeting surcharge +15%.

Programmatic Buying

In programmatic buying, your media sales contact, together with Relevant Oy, will assist you.

E-Paper and Newsletter Advertising

MT E-Paper

Maaseudun Tulevaisuus E-Paper is read by about 6,000 readers per month. Print ads are in their usual places in the E-Paper, but full-page ads, videos, native articles, or even multi-page inserts can also be placed in the E-Paper.

The ad is displayed to the same visitor twice a day for a week, regardless of the digital edition’s issue. Maximum of three ads per edition.

  • Full page, 1 500 € / week
  • Video ad, 1 500 € / week
  • 2-16 page insert, 2 500 € / week
  • Native article*, 1 500 € / week

* Content production is charged separately.

MT Newsletter

The MT newsletter is published several times a week. There are a total of 9 600 individual subscribers. Newsletter campaigns are made for at least two weeks. There can be multiple materials.

2 700 € / week

Production

Production prices
Banner, static100-250 €
Banner, animated150-400 €
Landing page, planning and production (no hosting)200-400 €
Converting a print ad to an online banner50-250 €
Native ad: text, 2-3 pictures700 €
Native ad: text, 2-3 pictures, 1-2 videos1100 €
Material Instructions

Digital materials should be delivered in image or HTML5 format. Accepted image formats include jpg, png, and gif. Images should use RGB colors. Materials can also be animated, and they may include sound effects, provided they are activated only when the user clicks on the ad. We recommend creating animated or interactive materials in HTML5 format (HTML5 material creation guidelines).

Please submit digital materials to the address verkkoaineistot@viestimedia.fi.

Special solutions need to be agreed upon separately.

Size requirements for display ad materials
Maxi Parade 980x552px, mobile 300x431pxMaximum image size: 100 KB / HTML5: 200 KB
Video size 980x552px, mobile 300x431px, maximum file size 30 MB, file format MP4
Parade 980x400px, mobile 300x300pxMaximum image size: 100 KB / HTML5: 200 KB
Video size 980x400px, mobile 300x300px, maximum file size 30 MB, file format MP4
Panorama 980x120px, mobile 300x150pxMaximum image size: 100 KB / HTML5: 200 KB
Giant Rectangle 468x400px, mobile 300x300pxMaximum image size: 100 KB / HTML5: 200 KB
Video size 468x400px, mobile 300x300px, maximum file size 30 MB, file format MP4
Skyscraper (sticky) 160x600px, mobile 300x300pxMaximum image size: 100 KB / HTML5: 200 KB
Wide Skyscraper 300x600pxMaximum image size: 100 KB / HTML5: 200 KB
Full Page 620x891px (responsive)Maximum image size 150 kb
Multichannel Front Page 718x869px (responsive)Images only (jpg or png). Maximum image size: 200 KB.

Interactive Banner Advertising (Rich Media)

  • Fluid skin (desktop only)
    • Top Banner: 1000x400px, format jpg or MP4
    • Left and right sides: 800x1440px (jpg) or 1080x1920px (9:16, MP4)
    • Maximum combined file size: 3.5 MB
    • Campaign URL
  • Topscroll
    • Image size desktop: 2560x1440px, mobile: 1080x1920px, format jpg, png or gif, max. 200 KB
    • Video desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format MP4, max. 1 MB. Recommended video length 10–20 seconds.
    • Campaign URL
  • Midscroll
    • Image size desktop: 2560x1440x, mobile: 1080x1920px, format jpg, png or gif, max. 200 KB
    • Video desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format MP4, max. 1 MB. Recommended video length 10–20 seconds.
    • Campaign URL
  • Mobile Reel Expander (mobile only)
    • Image / video size: 1080x1920px (9:16), format jpg or png / MP4.
    • Images and / or videos total 2-5 pcs, max. 3,5 MB
    • Advertiser / brand max. 25 characters, headline max. 65 characters, expand button max. 15 characters, CTA-button max. 25 characters
    • Campaign URL

Native advertising

  • Text submission in Word format
  • Links can be included in the text. Multiple links are allowed.
  • Headline: maximum 100 characters
  • Lead and content: maximum 3 000 characters
  • 1-4 images, size: 1280x720px, aspect ratio 16:9, format jpg or png, max. 200 KB
  • Video (YouTube link)

Suomen parhaat content article

  • Text submission in Word format
  • Links can be included in the text. Multiple links are allowed.
  • Images size: 1280x720px, aspect ratio 16:9, format jpg or png, max. 200 KB
  • Link to the company’s website.

Video requirements

  • Duration max. 20 seconds
  • File size max. 10-12 MB / 1080p: 1920×1080px
  • Aspect ratio 16:9
  • Frame rate 25 fps
  • Video bitrate over 1.5 Mbps
  • Video codec H.264 or MPEG-4
  • Audio bitrate over 128 kbps
  • Audio codec: AAC or mp3

MT newsletter banner advertising

  • Image size 600x160px or 300x300px, max. 40 KB
  • Image file only (jpg, png or gif)

E-Paper advertising

  • Full Page material should be created as two images (png or jpg)
    • Size: 1536x2008px (portrait) AND 2048x1496px (landscape)
    • The combined maximum file size for portrait and landscape images is 5 MB
    • The maximum file size for a single image is 3 MB
    • Campaign URL
  • Video file in mp4 format (maximum 500 MB)
    • The aspect ratio of the video’s poster image should be roughly the same as the video
    • Background image for the video (in png or jpg format) 1536x2008px (portrait) AND 2048x1496px (landscape)
    • Campaign URL
  • Inserts should be created as 2-16 images (png or jpg)
    • Size: 1536x2008px (portrait)
    • Files named in the desired page order
    • Campaign URL (per page)
  • E-Paper Native
    • Text submission in Word format
    • Links can be included in the text. Multiple links are allowed.
    • Headline: maximum 100 characters
    • Lead and content: maximum 3 000 characters
    • 1-4 images, size: 1280x720px, aspect ratio 16:9, format jpg or png, max. 200 KB
    • Video (YouTube link)

Submission of materials

Materials under 10 MB by email at least three days before the campaign starts: verkkoaineistot@viestimedia.fi. For materials over 10 MB please use the Owncloud material transfer service. For the transfer of ad materials, you need a link, which you can request from: verkkoaineistot@viestimedia.fi or +358 20 413 2471.

All materials and possible tracking pixels must be compatible with HTTPS. Remember to include the URL where the ad will be linked with the material. Avoid using special characters and umlauts in the link’s address. Encoding may not work correctly when the material passes through multiple systems. To collect data on clicks made during the campaign, ensure that the clickTAG is implemented correctly. We recommend testing the functionality of the material in advance on common browsers.

Include the advertiser’s name, contact information, campaign period, and ad format in your message.

Research Information

The MT.FI website has an average of 430,000 visitors per week (GA4 2024).