FOR ADVERTISER / MEDIA INFORMATION AND PRICES / MT.fi
MT.FI website
MT.FI is Finland’s leading news website related to agriculture and forestry
MT.FI reaches half a million visitors per week. The online environment of Maaseudun Tulevaisuus offers various options for commercial messages. You can utilize videos, display materials, or native advertising placed alongside editorial content. Strong national brands are created and succeed in Maaseudun Tulevaisuus.
Media Information
Digi
MT.FI website has an average of 500 000 visitors per week (GA4 2025).
Ad Price List
Digi
Changes possible. Value added tax (VAT) is added to the prices. Advertising and media agency fee -15%. Specified position surcharge +15 %.
- Display advertising
Maxi Parade
Desktop 980x552px
Mobile 300x431px
– also in-banner video
CPM 39 € (RON 30 €)
Parade
Desktop 980x400px
Mobile 300x300px
– also in-banner video
CPM 36 € (RON 27 €)
Panorama
Desktop 980x120px
Mobile 300x150px
CPM 24 € (RON 18 €)
Giant Rectangle
Desktop 468x400px
Mobile 300x300px
– also in-banner video
CPM 18 € (RON 13,50 €)
Skyscraper (sticky)
Desktop 160x600px
Mobile 300x300px
CPM 24 € (RON 18 €)
Wide Skyscraper
300x600px
Responsive – the same material scales to tablets and mobile devices
CPM 24 € (RON 18 €)
Full Page
620 x 891 px
Responsive – the same material scales to tablets and mobile devices
CPM 32 € (RON 24 €)
Suomen parhaat display
Suomen parhaat ad takes the reader directly to your website. The carousel includes a title (max. 100 characters), an image (1:1), the advertiser’s name and the URL.
350 € / 2 weeks
1 000 € / 6 weeks
RON
A RON (Run-Of-Network) campaigns run across the entire Viestimedia ad network (MT.FI, koneviesti.fi).
RON CPM Prices
Maxi Parade 30 €
Parade 27 €
Panorama 18 €
Giant Rectangle 13,50 €
Skyscraper (sticky) 18 €
Wide Skyscraper 18 €
Full Page 24 €
Fluid Skin 34 €
Topscroll 32 €
Midscroll 26 €
Mobile Reel Expander 32 €
Multichannel solutions
Multichannel Front Page
Multichannel front page
MT PRINT
- Print front page size: 380 x 460 mm
- In print, front page reaches over 231 000 readers
- Front page also covers the digital E-Paper
MT.FI DIGITAL
- MT.FI digital front page: 718x869px
- Displays at a frequency of 1 per day until the next issue is published (Mon-Tue, Wed- Thu, Fri-Sun)
- Visible on MT.FI on all devices
30 890 €
Multichannel Full Page
MT PRINT
- Print full page size: 380 x 510 mm
- In print, full page reaches over 231 000 readers
- Full page also covers the digital E-Paper
MT.FI DIGITAL
- MT.FI digital full page: 620x891px
- Includes 60 000 impressions until the next issue is published (Mon-Tue, Wed- Thu, Fri-Sun)
- Ad appears on the front page, section front pages and article pages, distinguished by advertising text
- Visible on MT.FI on all devices
22 870 €
Multichannel Tabloid
MT PRINT
- Print tabloid size 236 x 365 mm
- In print, tabloid reaches over 231 000 readers
- Tabloid also covers the digital E-Paper
MT.FI DIGITAL
- MT.FI digital full page 620x891px
- Includes 60 000 impressions until the next issue is published (Mon-Tue, Wed- Thu, Fri-Sun)
- Ad appears on the front page, section front pages and article pages, distinguished by advertising text
- Visible on MT.FI on all devices
11 320 €
Multichannel 1/2 page (horizontal)
MT PRINT
- Print 1/2 page size 380 x 255 mm
- In print, 1/2 page reaches over 231 000 readers
- 1/2 page also covers the digital E-Paper
MT.FI DIGITAL
- MT.FI digital 1/2 page 300x600px
- Includes 60 000 impressions until the next issue is published (Mon-Tue, Wed- Thu, Fri-Sun)
- Ad appears on the front page, section front pages and article pages, distinguished by advertising text
- Visible on MT.FI on all devices
11 430 €
Video Advertising
Outstream video advertising
Outstream or article videos are presented alongside article content, separated by ad text, regardless of the device.
CPM 32 €
Instream video advertising
In-stream / Preroll-video before editorial content increases your video’s views. Weekly dominance includes all editorial videos published during the week on MT.FI.
650 € / per week
Interactive banner advertising (Rich Media)
Topscroll
CPM 43 € (RON 32 €)
- Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200 KB.
- Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 50 MB. Recommended video length: 10–20 seconds.
- Campaign URL
- Note! Visible ”safezone” at the top 65% of the material
Midscroll
CPM 35 € (RON 26 €)
- Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200 KB.
- Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 50 MB. Recommended video length: 10–20 seconds.
- Campaign URL
- Note! Visible ”safezone” 70% in the middle of the material
Mobile Reel Expander
CPM 43 € (RON 32 €)
- Images and / or videos 2-5 pcs
- Image: 1080x1920px (9:16), format jpg, max. 200 KB
- Video: 1080x1920px (9:16), format MP4, max. 50 MB. Recommended video length 10–20 seconds.
- Campaign URL
- Advertiser / brand max. 25 characters, headline max. 65 characters, expand button max. 15 characters, CTA-button max. 25 characters
- Advertiser / brand logo
Native Advertising
Native Article
MT Native brings your content to the MT.FI online service, in a relevant and interesting media environment.
2 200 € / week
Recommended campaign length at least two weeks.
Digital survey
A simple and effective reader survey that helps you raise awareness and get valuable feedback from your audience. The survey can be targeted to desired audience groups and designed to suit your needs (max. 5 questions). The goal is to collect 200 responses, which supports the reliability of the results.
Pricing:
- Fixed starting price 200 € (including production costs)
- Price per response 10 € (target: 200 responses)
- Total price 2 200 €
The survey can be completed once per browser per cookie, so individual respondents do not respond multiple times.
Targeting and Programmatic Buying
Targeting
You can target your campaign for example based on content departments. You can select one or more content departments and target your campaign specifically to this target group.
- regional targeting
- department targeting
- category targeting
- keyword targeting
In addition, we have strong first-party data, with the possibility of using existing targeting solutions such as demographics, audience segments, etc. interests. We can also tailor individual target groups to suit your needs.
- audience segments
- demographics
Targeting surcharge +15%.
Programmatic Buying
- Programmatic buying opportunities have been renewed
- Programmatic buying was implemented in a hybrid way with Relevant digital – now we manage the whole set independently
- You can buy deals or open auctions programmatically through the most used DSP platforms
- Most of our inventory is available programmatically
Pricing and targeting are implemented on a customer-specific basis according to needs and implementation.
For questions and programmatic needs, please contact Maija Virta, Programmatic Manager, maija.virta@viestimedia.fi, 040 561 4574
E-Paper and Newsletter Advertising
MT E-Paper
Maaseudun Tulevaisuus E-Paper is read by about 11 000 readers per week (NRS 2025). Print ads are in their usual places in the E-Paper, but full-page ads, videos, native articles, or even multi-page inserts can also be placed in the E-Paper.
The ad is displayed to the same visitor twice a day for a week, regardless of the digital edition’s issue. Maximum of three ads per edition.
- Full page, 1 500 € / week
- Video ad, 1 500 € / week
- 2-16 page insert, 2 500 € / week
- Native article*, 1 500 € / week
* Content production is charged separately.
MT Newsletter
The MT newsletter is published on Mondays, Wednesdays and Fridays. There are a total of over 10 000 individual subscribers.
Newsletter campaigns are made for at least two weeks. There can be multiple materials.
2 700 € / week
Production
| Production prices | |
|---|---|
| Banner, static | 100-250 € |
| Banner, animated | 150-400 € |
| Landing page, planning and production (no hosting) | 200-400 € |
| Converting a print ad to an online banner | 50-250 € |
| Native ad: text, 2-3 pictures | 700 € |
| Native ad: text, 2-3 pictures, 1-2 videos | 1100 € |
Material Instructions
Digi
Digital materials should be delivered in image or HTML5 format. Accepted image formats include jpg, png, and gif. Images should use RGB colors. Materials can also be animated, and they may include sound effects, provided they are activated only when the user clicks on the ad. We recommend creating animated or interactive materials in HTML5 format (HTML5 material creation guidelines).
Please submit digital materials to the address verkkoaineistot@viestimedia.fi.
Special solutions need to be agreed upon separately.
| Size requirements for display ad materials | |
|---|---|
| Maxi Parade 980x552px, mobile 300x431px | Maximum image size: 100 KB / HTML5: 200 KB |
| Video size 980x552px, mobile 300x431px, maximum file size 30 MB, file format MP4 | |
| Parade 980x400px, mobile 300x300px | Maximum image size: 100 KB / HTML5: 200 KB |
| Video size 980x400px, mobile 300x300px, maximum file size 30 MB, file format MP4 | |
| Panorama 980x120px, mobile 300x150px | Maximum image size: 100 KB / HTML5: 200 KB |
| Giant Rectangle 468x400px, mobile 300x300px | Maximum image size: 100 KB / HTML5: 200 KB |
| Video size 468x400px, mobile 300x300px, maximum file size 30 MB, file format MP4 | |
| Skyscraper (sticky) 160x600px, mobile 300x300px | Maximum image size: 100 KB / HTML5: 200 KB |
| Wide Skyscraper 300x600px | Maximum image size: 100 KB / HTML5: 200 KB |
| Full Page 620x891px (responsive) | Maximum image size 150 kb |
| Multichannel Front Page 718x869px (responsive) | Images only (jpg or png). Maximum image size: 200 KB. |
| Suomen parhaat -display | Title max. 100 characters, image aspect ratio 1:1, max. 100 KB, advertiser's name and URL. |
Interactive Banner Advertising (Rich Media)
- Fluid skin (desktop only)
- Topscroll
- Image size desktop: 2560x1440px, mobile: 1080x1920px, format jpg, png or gif, max. 200 KB
- Video desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format MP4, max. 50 MB. Recommended video length 10–20 seconds.
- Campaign URL
- Note! Visible ”safezone” at the top 65% of the material
- Midscroll
- Image size desktop: 2560x1440x, mobile: 1080x1920px, format jpg, png or gif, max. 200 KB
- Video desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format MP4, max. 50 MB. Recommended video length 10–20 seconds.
- Campaign URL
- Note! Visible ”safezone” 70% in the middle of the material
- Mobile Reel Expander (mobile only)
- Images and / or videos 2-5 pcs
- Image: 1080x1920px (9:16), format jpg, max. 200 KB
- Video: 1080x1920px (9:16), format MP4, max. 50 MB. Recommended video length 10–20 seconds.
- Campaign URL
- Advertiser / brand max. 25 characters, headline max. 65 characters, expand button max. 15 characters, CTA-button max. 25 characters
- Advertiser / brand logo
Native advertising
- Text submission in Word format
- Links can be included in the text. Multiple links are allowed.
- Headline: maximum 100 characters
- Lead and content: maximum 3 000 characters
- 1-4 images, size: 1280x720px, aspect ratio 16:9, format jpg or png, max. 200 KB
- Video (YouTube or MP4)
Video requirements
- Duration max. 20 seconds, preferably under 15 sec
- Format: MP4
- File size max. 10-12 MB
- Video size: 1920×1080, aspect ratio 16:9
- Frame rate min. 25 fps
- Video bitrate over 1.5 Mbps
- Video codec H.264
- Audio bitrate over 128 kbps
- Audio codec: AAC or mp3
MT newsletter banner advertising
- Image size 600x160px or 300x300px, max. 40 KB
- Image file only (jpg, png or gif)
E-Paper advertising
- Full Page material should be created as two images (png or jpg)
- Size: 1536x2008px (portrait) AND 2048x1496px (landscape)
- The combined maximum file size for portrait and landscape images is 5 MB
- The maximum file size for a single image is 3 MB
- Campaign URL
- Video file in mp4 format (maximum 500 MB)
- The aspect ratio of the video’s poster image should be roughly the same as the video
- Background image for the video (in png or jpg format) 1536x2008px (portrait) AND 2048x1496px (landscape)
- Campaign URL
- Inserts should be created as 2-16 images (png or jpg)
- Size: 1536x2008px (portrait)
- Files named in the desired page order
- Campaign URL (per page)
- E-Paper Native
- Text submission in Word format
- Links can be included in the text. Multiple links are allowed.
- Headline: maximum 100 characters
- Lead and content: maximum 3 000 characters
- 1-4 images, size: 1280x720px, aspect ratio 16:9, format jpg or png, max. 200 KB
- Video (YouTube link)
Submission of materials
Materials under 10 MB by email at least three days before the campaign starts: verkkoaineistot@viestimedia.fi. For materials over 10 MB please use the Owncloud material transfer service. For the transfer of ad materials, you need a link, which you can request from: verkkoaineistot@viestimedia.fi or +358 20 413 2471.
All materials and possible tracking pixels must be compatible with HTTPS. Remember to include the URL where the ad will be linked with the material. Avoid using special characters and umlauts in the link’s address. Encoding may not work correctly when the material passes through multiple systems. To collect data on clicks made during the campaign, ensure that the clickTAG is implemented correctly. We recommend testing the functionality of the material in advance on common browsers.
Include the advertiser’s name, contact information, campaign period, and ad format in your message.
Research Information
Digi
The MT.FI website has an average of 500 000 visitors per week (GA4 2025).