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FOR ADVERTISER / MEDIA INFORMATION AND PRICES / MT.fi

MT.FI website

Maaseudun Tulevaisuus website, MT.FI, is a unique target group media that reaches approximately 420,000 weekly visitors. MT.FI is a domestic, high-quality and safe media environment where your advertisement is in the right company.

MT.FI website has an average of 420,000 visitors per week (GA4 2023).

All prices are subject to value-added tax.

Maxiparade / Parade

980 x 552 px / 980 x 400 px
Mobile 300 x 431 px / 300 x 300 px
Also video format
CPM Maxiparade 39 € / Parade 36 €

Panorama

980 x 120 px
Mobile 300 x 150 px
CPM 24 €

Giant box

468 x 400 px
Mobile 300 x 300 px
Also video format
CPM 18 €

Extended billboard

160 x 600 px
Mobile 300 x 300 px
CPM 24 €

Whole page

620 x 891 px
Responsive – the same material scales to tablets and mobile devices.
CPM 32 €

Vertical parade

300 x 600 px
Mobile 300 x 600 px
CPM 24 €

Wallpaper (+Parade)

1920 x 1080 px (+980 x 400 px)
Visible only in the desktop view of MT.FI.
CPM 46 €

RON

A RON (Run-Of-Network) campaign runs on your desired ad space across the entire Viestimedia advertising network.

RON-prices
Parade CPM 27 €
Giant Box CPM 13,50 €
Vertical Parade CPM 18 €
Responsive whole page CPM 24 €
Panorama CPM 18 €
Extended Billboard CPM 18 €

Multichannel solutions

Multichannel Front Page

Visible on the MT.FI website on all devices. Displayed in digital media once a day to the user within the ad display interval, and the user can close it at their discretion.

Print Front Page + Digital Front Page: 29 700 €

Multichannel Full Page

Displays 60,000 times until the next issue is released (Mon-Tue, Wed-Thu, Fri-Sun). The ad appears on the section front page and article pages, separated by ad text. Digital ad is visible on MT.FI on all devices.

Print Full Page + Digital Full Page: 21 870 €

Video Advertising

Outstream video advertising

Outstream, or article videos, are displayed regardless of the device alongside article content, separated by ad text. The video automatically starts on the consumer’s screen without sound and pauses if the user continues scrolling past the video ad. After the ad finishes, the video pauses in a ‘Watch Again’ state, allowing the user to restart it.

CPM 32 €

Instream video advertising

Preroll video before editorial content significantly boosts your video views. Video advertising is an extremely effective marketing tool, and visual content is increasingly consumed more. The strength of video advertising lies in its ability to tell stories, which has been proven to leave a lasting impression on consumers.Week Domination includes all editorial videos published on MT.FI and koneviesti.fi during the week (approximately 10 videos per week). The total price is 650 € per week.

Rich Media advertising

Fluid skin*

CPM 46 €

  • Top banner: 1000x400px, format jpg, MP4, or HTML.
  • Left and right sides: 800x1440px (jpg) or 1080x1920px (9:16, MP4)
  • The combined maximum file size is 3.5 MB.
  • Campaign URL

* Only visible in the desktop view of MT.FI.

Topscroll

CPM 43 €

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200kb.
  • HTML size: desktop: 2560x1440px, mobile: 1080x1920px, max. 1 Mb. Recommended animation length: 10-20 seconds.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1 Mb. Recommended video length: 10–20 seconds.
  • Campaign URL

Midscroll

CPM 35 €

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format: jpg, png, or gif, max. 200kB.
  • HTML siz: desktop: 2560x1440px, mobile: 1080x1920px, max. 1MB. Recommended animation length: 10–20 seconds.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1MB. Recommended video length: 10–20 seconds.
  • Campaign URL

Native Advertising

Native Article

With native advertising, you can integrate your own content into the MT.FI webpage, in a relevant and engaging media environment. The direction to your native ad is clearly marked with an ‘Ad’ label, clearly distinguished from editorial content, on the MT.FI front page and one section. The ad article page opens within our web service. We also handle the planning and implementation of native advertising.

Total price: 2 200 € per week. Minimum duration: 2 weeks.

Content article

The content article offers a diverse and informative advertising package focusing on content for the entire year on the MT.FI webpage. In connection with the article, there is standard text indicating that it is an advertisement.

The content article is a web advertorial. It includes an article about your own products or services with keyword links, product images and videos, as well as company information.

Total price: 2 950 € / 12 months.

Targeting and Programmatic Buying

Targeting

You can target your message based on content sections. You can choose one or more content sections to direct your message specifically to this audience. The section options include Food, Agriculture, Forestry, Horses, Machinery and Cars, Reading, and News. Additionally, it is possible to target by topic categories.

Regional targeting, for example, by provinces, is also possible. Targeting surcharge +15%.

Programmatic Buying

In programmatic buying, your media sales contact, together with Relevant Oy, will assist you.

Digital Magazine Advertising

MT Digital Magazine

Maaseudun Tulevaisuus digital magazine is actively read, and separate advertising in the edition reaches its audience effectively. In the digital edition, the print edition’s ads are in their designated spots, but in addition, full-page ads or even multi-page compositions can be placed without being part of the actual paper edition. Moreover, these digital ads can be enriched with interactive elements. The digital magazine is read by approximately 7 000 readers per month.

An ad is displayed to the same visitor twice a day for a week, regardless of the digital edition’s issue. Maximum three ads per edition.

Advertising options and prices:

  • Full-page ad, price 1 500 € / week (VAT 0%)
  • Video ad, price 1 500 € / week (VAT 0%)
  • 2-16 page insert, price 2 500 € / week (VAT 0%)
  • Native article, price 1 500 € / week (VAT 0%). Content production is billed separately.

Production

Production prices
Banner, static100-250 €
Banner, animated150-400 €
Landing page, planning and production (no hosting)200-400 €
Converting a print ad to an online banner50-250 €
Native ad: text, 2-3 pictures700 €
Native ad: text, 2-3 pictures, 1-2 videos1100 €

Digital materials should be delivered in image or HTML5 format. Accepted image formats include jpg, png, and gif. Images should use RGB colors. Materials can also be animated, and they may include sound effects, provided they are activated only when the user clicks on the ad. We recommend creating animated or interactive materials in HTML5 format (HTML5 material creation guidelines).

Please submit digital materials to the address verkkoaineistot@viestimedia.fi.

Special solutions need to be agreed upon separately.

Size requirements for display ad materials
Maxiparade 980 x 552 px, 300 x 431 pxMaximum image size: 100 KB / HTML5: 200 KB
Parade 980 x 400 pxMaximum image size: 100 KB / HTML5: 200 KB
Maximum video size: 30 MB File formats: MPEG4, MOV, AVI, WMW, 3GPP, MPEGPS, HLS, WebM
Panorama 980 x 120 pxMaximum image size: 60 KB / HTML5: 120 KB
Giant box 468 x 400 pxMaximum image size: 60 KB / HTML5: 120 KB
File formats: MPEG4, MOV, AVI, WMW, 3GPP, MPEGPS, HLS, WebM
Sticky 160 x 600 pxMaximum image size: 60 KB / HTML5: 120 KB
Whole page 620 x 891 pxMaximum image size 150 kb
Vertical parade 300 x 600 pxMaximum image size: 60 KB / HTML5: 120 KB
Mobile 300 x 300 pxMaximum image size 40 kb
Multichannel front page 718 x 869 pxImages only (jpg or png). Maximum image size: 200 KB.
WallpaperMaximum total file size: 250 KB (wallpaper + paraati) Consideration for wallpaper placement: left side is 372 px, right side is 568 px wide Leave 99 px at the top of the wallpaper without important content to avoid being covered by navigation Paraati 980×400 px does not center on the wallpaper.

Rich Media Advertising (Interactive Banner Advertising):

Fluid Skin*

  • Top Banner: 1000x400px, format jpg, MP4, or HTML.
  • Left and right sides: 800x1440px (jpg) or 1080x1920px (9:16, MP4)
  • Maximum combined file size: 3.5 MB
  • Campaign URL

Topscroll

  • Image size: desktop: 2560x1440px, mobile: 1080x1920px, format jpg, png, or gif, max. 200 Kb.
  • HTML size: desktop: 2560x1440x, mobile: 1080x1920px, max. 1 Mb. Recommended animation length: 10–20 seconds.
  • Video size: desktop: 1920x1080px (16:9), mobile:1080×1920 (9:16), format: MP4, max. 1 Mb. Recommended video length: 10–20 seconds.
  • Campaign URL

Midscroll

  • Image size: desktop 2560x1440px, mobile 1080x1920px, format: jpg, png, or gif, max. 200 Kb.
  • HTML size: desktop: 2560x1440x, mobile: 1080x1920px, max. 1 Mb. Recommended animation length: 10–20 seconds.
  • Video size: desktop: 1920x1080px (16:9), mobile: 1080×1920 (9:16), format: MP4, max. 1 Mb. Recommended video length: 10–20 seconds.
  • Campaign URL

Native Advertising:

  • Text submission in Word format.
  • Links can be included in the text. Multiple links are allowed.
  • Headline: maximum 100 characters
  • Lead and content: maximum 3 000 characters
  • 1-4 images in jpg or png format, size: 1280 x 720 px, aspect ratio 16:9, max. 200 KB.
  • Video (YouTube).

Content article:

  • Text submission in Word format.
  • Links can be included in the text. Multiple links are allowed.
  • Images in jpg or png format, size: 1280 x 720 px, aspect ratio 16:9, max. 200 KB.
  • Link to the company’s website.

Video Requirements:

  • Duration: maximum 20 seconds
  • Maximum size: 10-12 MB / 1080p: 1920×1080
  • Aspect ratio: 16:9
  • Frame rate: 25 fps
  • Video bitrate: over 1.5 Mbps
  • Video codec: H.264 or MPEG-4
  • Audio bitrate: over 128 kbps
  • Audio codec: AAC or mp3.

Digital Magazine Advertising:

  • Full-page material should be created as two images (png or jpg):
    • Size: 1536 x 2008 px (portrait) AND 2048 x 1496 px (landscape).
    • The combined maximum file size for portrait and landscape images is 5 MB.
    • The maximum file size for a single image is 3 MB.
    • Campaign URL.
  • Video file in mp4 format (maximum 500 MB):
    • The aspect ratio of the video’s poster image should be roughly the same as the video.
    • Background image for the video, in png or jpg format: 1536 x 2008 px (portrait) AND 2048 x 1496 px (landscape).
    • Campaign URL.
  • Attachments should be created as 2-16 images (png or jpg):
    • Size: 1536 x 2008 px (portrait).
    • Files named in the desired page order.
    • URL per page.

Submission of materials

Send materials under 10 MB at least three days before the campaign starts to the address verkkoaineistot@viestimedia.fi. Materials larger than 10 MB should be delivered via the Owncloud material service. For the transfer of ad materials, you will need a link, which you can request via email at verkkoaineistot@viestimedia.fi or by phone at 020 413 2471.

All materials and possible tracking pixels must be compatible with HTTPS. Remember to include the URL where the ad will be linked with the material. Avoid using special characters and umlauts in the link’s address. Encoding may not work correctly when the material passes through multiple systems. To collect data on clicks made during the campaign, ensure that the clickTAG is implemented correctly. We recommend testing the functionality of the material in advance on common browsers.

Include the advertiser’s name, contact information, campaign period, and ad format in your message.

 

The MT.FI website has an average of 420,000 visitors per week (GA4 2023).