Maaseudun Tulevaisuus website, MT.FI, is a unique target group media that reaches approximately 420,000 weekly visitors. MT.FI is a domestic, high-quality and safe media environment where your advertisement is in the right company.
MT.FI website has an average of 420,000 visitors per week (GA4 2023).
All prices are subject to value-added tax.
980 x 552 px / 980 x 400 px
Mobile 300 x 431 px / 300 x 300 px
Also video format
CPM Max parade 39 € / Giant Panorama 36 €
980 x 120 px
Mobile 300 x 150 px
CPM 24 €
468 x 400 px
Mobile 300 x 300 px
Also video format
CPM 18 €
160 x 600 px
Mobile 300 x 300 px
CPM 24 €
620 x 891 px
Responsive – the same material scales to tablets and mobile devices.
CPM 32 €
300 x 600 px
Mobile 300 x 600 px
CPM 24 €
A RON (Run-Of-Network) campaign runs on your desired ad space across the entire Viestimedia advertising network.
RON-prices
Giant Panorama CPM 27 €
Giant Rectangle CPM 13,50 €
Wide Scyscraper CPM 18 €
Responsive full-page CPM 24 €
Panorama CPM 18 €
Skyscraper CPM 18 €
Visible on the MT.FI website on all devices. Displayed in digital media once a day to the user within the ad display interval, and the user can close it at their discretion.
Print Front Page + Digital Front Page: 29 700 €
Displays 60,000 times until the next issue is released (Mon-Tue, Wed-Thu, Fri-Sun). The ad appears on the section front page and article pages, separated by ad text. Digital ad is visible on MT.FI on all devices.
Print Full Page + Digital Full-page: 21 870 €
Outstream, or article videos, are displayed regardless of the device alongside article content, separated by ad text. The video automatically starts on the consumer’s screen without sound and pauses if the user continues scrolling past the video ad. After the ad finishes, the video pauses in a ‘Watch Again’ state, allowing the user to restart it.
CPM 32 €
Preroll video before editorial content significantly boosts your video views. Video advertising is an extremely effective marketing tool, and visual content is increasingly consumed more. The strength of video advertising lies in its ability to tell stories, which has been proven to leave a lasting impression on consumers.Week Domination includes all editorial videos published on MT.FI and koneviesti.fi during the week (approximately 10 videos per week). The total price is 650 € per week.
CPM 46 €
* Only visible in the desktop view of MT.FI.
CPM 43 €
CPM 35 €
With native advertising, you can integrate your own content into the MT.FI webpage, in a relevant and engaging media environment. The direction to your native ad is clearly marked with an ‘Ad’ label, clearly distinguished from editorial content, on the MT.FI front page and one section. The ad article page opens within our web service. We also handle the planning and implementation of native advertising.
Total price: 2 200 € per week. Minimum duration: 2 weeks.
The content article offers a diverse and informative advertising package focusing on content for the entire year on the MT.FI webpage. In connection with the article, there is standard text indicating that it is an advertisement.
The content article is a web advertorial. It includes an article about your own products or services with keyword links, product images and videos, as well as company information.
Total price: 2 950 € / 12 months.
You can target your message based on content sections. You can choose one or more content sections to direct your message specifically to this audience. The section options include Food, Agriculture, Forestry, Horses, Machinery and Cars, Reading, and News. Additionally, it is possible to target by topic categories.
Regional targeting, for example, by provinces, is also possible. Targeting surcharge +15%.
In programmatic buying, your media sales contact, together with Relevant Oy, will assist you.
Maaseudun Tulevaisuus digital magazine is actively read, and separate advertising in the edition reaches its audience effectively. In the digital edition, the print edition’s ads are in their designated spots, but in addition, full-page ads or even multi-page compositions can be placed without being part of the actual paper edition. Moreover, these digital ads can be enriched with interactive elements. The digital magazine is read by approximately 7 000 readers per month.
An ad is displayed to the same visitor twice a day for a week, regardless of the digital edition’s issue. Maximum three ads per edition.
Advertising options and prices:
| Production prices | |
|---|---|
| Banner, static | 100-250 € |
| Banner, animated | 150-400 € |
| Landing page, planning and production (no hosting) | 200-400 € |
| Converting a print ad to an online banner | 50-250 € |
| Native ad: text, 2-3 pictures | 700 € |
| Native ad: text, 2-3 pictures, 1-2 videos | 1100 € |
Digital materials should be delivered in image or HTML5 format. Accepted image formats include jpg, png, and gif. Images should use RGB colors. Materials can also be animated, and they may include sound effects, provided they are activated only when the user clicks on the ad. We recommend creating animated or interactive materials in HTML5 format (HTML5 material creation guidelines).
Please submit digital materials to the address verkkoaineistot@viestimedia.fi.
Special solutions need to be agreed upon separately.
| Size requirements for display ad materials | |
|---|---|
| Max Parade 980 x 552 px, 300 x 431 px | Maximum image size: 100 KB / HTML5: 200 KB |
| Giant Panorama 980 x 400 px | Maximum image size: 100 KB / HTML5: 200 KB |
| Maximum video size: 30 MB File formats: MPEG4, MOV, AVI, WMW, 3GPP, MPEGPS, HLS, WebM | |
| Panorama 980 x 120 px | Maximum image size: 60 KB / HTML5: 120 KB |
| Giant rectangle 468 x 400 px | Maximum image size: 60 KB / HTML5: 120 KB |
| File formats: MPEG4, MOV, AVI, WMW, 3GPP, MPEGPS, HLS, WebM | |
| Skyscraper 160 x 600 px | Maximum image size: 60 KB / HTML5: 120 KB |
| Full-page 620 x 891 px | Maximum image size 150 kb |
| Wide Skyscraper 300 x 600 px | Maximum image size: 60 KB / HTML5: 120 KB |
| Mobile 300 x 300 px | Maximum image size 40 kb |
| Multichannel front page 718 x 869 px | Images only (jpg or png). Maximum image size: 200 KB. |
Rich Media Advertising (Interactive Banner Advertising):
Native Advertising:
Content article:
Video Requirements:
Digital Magazine Advertising:
Submission of materials
Send materials under 10 MB at least three days before the campaign starts to the address verkkoaineistot@viestimedia.fi. Materials larger than 10 MB should be delivered via the Owncloud material service. For the transfer of ad materials, you will need a link, which you can request via email at verkkoaineistot@viestimedia.fi or by phone at 020 413 2471.
All materials and possible tracking pixels must be compatible with HTTPS. Remember to include the URL where the ad will be linked with the material. Avoid using special characters and umlauts in the link’s address. Encoding may not work correctly when the material passes through multiple systems. To collect data on clicks made during the campaign, ensure that the clickTAG is implemented correctly. We recommend testing the functionality of the material in advance on common browsers.
Include the advertiser’s name, contact information, campaign period, and ad format in your message.
