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FOR ADVERTISER / MEDIA INFORMATION AND PRICES / MAASEUDUN TULEVAISUUS

Maaseudun Tulevaisuus

A unique agricultural, forestry and provincial media

Maaseudun Tulevaisuus (MT) has grown over the years to become one of the strongest brands in the Finnish media landscape. Its bold and unique approach, continuous renewal, and increasingly diverse content make it unique. The printed Maaseudun Tulevaisuus is the second most read newspaper in Finland, with 254 000 committed readers (NRS 2024). The print edition is supported by strong online content: MT.FI reaches 430 000 users weekly (GA 2024).

Media Information Ad Price List Publication Dates Material Instructions Research information
Media Information

Maaseudun Tulevaisuus is published every Monday, Wednesday and Friday (public holidays may affect publication days).

Reach
Readership (print + digital edition) 254 000 (NRS 2024)
Total reach533 700 (NRS 2024)
Ad Price List

Changes possible. Value added tax (VAT) is added to the prices. Advertising and media agency fee -15%. Specified position surcharge +15 %.

Full pages and modules

Multichannel front page

MT PRINT

  • Print front page size: 380 x 460 mm
  • In print, front page reaches over 254 000 readers
  • Front page also covers the digital E-Paper

MT.FI DIGITAL

  • MT.FI digital front page: 718x869px
  • Displays at a frequency of 1 per day until the next issue is published (Mon-Tue, Wed- Thu, Fri-Sun)
  • Visible on MT.FI on all devices

29 700 €

Multichannel full page

MT PRINT

  • Print full page size: 380 x 510 mm
  • In print, full page reaches over 254 000 readers
  • Full page also covers the digital E-Paper

MT.FI DIGITAL

  • MT.FI digital full page: 620x891px
  • Includes 60 000 impressions until the next issue is published (Mon-Tue, Wed- Thu, Fri-Sun)
  • Ad appears on the front page, section front pages and article pages, distinguished by advertising text
  • Visible on MT.FI on all devices

21 870 €

Tabloid size, in text

236 x 365 mm
8 950 €

1/2 page, horizontal

8 x 255 mm
9 990 €

 

1/2 page, vertical

4 x 490 mm
9 702 €

Back cover, full

8 x 460 mm
21 650 €

 

Back cover, half

8 x 255 mm
11 650 €

 

Spread

776 x 510 mm
35 500 €

 

E-Paper Advertising

MT E-Paper

Maaseudun Tulevaisuus E-Paper is read by about 6,000 readers per month. Print ads are in their usual places in the E-Paper, but full-page ads, videos, native articles, or even multi-page inserts can also be placed in the E-Paper.

The ad is displayed to the same visitor twice a day for a week, regardless of the digital edition’s issue. Maximum of three ads per edition.

  • Full page, 1 500 € / week
  • Video ad, 1 500 € / week
  • 2-16 page insert, 2 500 € / week
  • Native article*, 1 500 € / week

* Content production is charged separately.

Column Ads

(cmm = column millimeter)

Black & White 4-colour
In text4,25 €/cmm4,95 €/cmm
3. page and back cover4,90 €/cmm5,70 €/cmm
Classified AdsBlack & White4-colour
After text (TJ) 3,10 €/cmm 4,95 €/cmm
After text with frame3,40 €/cmm
Line notification, 2–5 lines8,95 €/line
Family and death notices2,95 €/cmm4,35 €/cmm
Job, education and course announcementsBlack & White4-colour
Jobs4,10 €/cmm5,35 €/cmm
Education and courses3,30 €/cmm4,95 €/cmm
Eye CornersSize
Front page60 x 30 mm385 €
Back cover92 x 30 mm385 €
Weather page44 x 40 mm385 €
Special PlacingSize
Horse pages on Fridays92 x 160 mm1 790 €
Friday readingsSize
Food section380 x 125 mm or 188 x 255 mm5 690 €
Readings380 x 255 mm10 098 €

Inserts (cut Tabloid)

SizeBlack & White4-colour
In text3,15 €/cmm4,95 €/cmm
Full page236 x 310 mm5 350 €
1/2 page, horizontal236 x 150 mm3 190 €
1/3 page, vertical92 x 310 mm2 190 €
Back cover, 2nd and 3rd cover236 x 310 mm5 650 €
Spread496 x 310 mm9 650 €
Publication Dates

Maaseudun Tulevaisuus is published every Monday, Wednesday and Friday. The tables below list special issues that deviate from the normal distribution or schedule, as well as the days when the printed Maaseudun Tulevaisuus is not published.

2024

Publication dateMaterial deadlineThemes
20.11.202415.11.2024Sowing seed
6.12.2024No newspaper today
23.12.202419.12.2023Christmas Theme
25.12.2024No newspaper today
27.12.2024No newspaper today

2025

Publication dateMaterial deadlineThemes
Wed 1.1.2025No newspaper today
Mon 6.1.2025No newspaper today
Fri 17.1.2025Cars & Traffic
Mon 20.1.202513.1.2025Tax instructions
Wed 17.2.202510.2.2025 Education
Wed 26.2.2025Sowing seeds
Wed 5.3.2025Building & Cottages
Wed 2.4.202527.3.2025Forest Owner -edition, ca. 120 000 pcs
Wed 16.4.20259.4.2025Subsidies guide, Easter edition
Fri 18.4.2025No newspaper today
Mon 21.4.2025No newspaper today
Wed 23.4.2025Grass forage
Wed 30.4.2025Building & Cottages
Wed 7.5.2025Sowing seeds
Wed 14.5.2025Proforest
Fri 30.5.2025No newspaper today
Wed 18.6.2025Midsummer edition
Fri 20.6.2025No newspaper today
Wed 25.6.202516.6.2025OKRA farm fair
Fri 1.8.2025The Royal Races in Finland
Wed 13.8.2025Grain
Fri 29.8.2025Cars & Traffic
Wed 3.9.2025Finnish food
Wed 24.9.2025Sowing seeds
Wed 1.10.2025KoneAgria fair
Mon 6.10.2025 30.9.2025Forest Owner -edition, ca. 120 000 pcs
Wed 29.10.2025Pets
Wed 12.11.2025Farm animal production
Wed 19.11.2025NEW! Special Crops
Wed 10.12.2025Sowing seeds
Mon 22.12.2025Christmas edition
Wed 24.12.2025No newspaper today
Fri 26.12.2025No newspaper today
Material Instructions
Publication dateMaterial deadline
MondayFri by 10:00
WednesdayMon by 16:00
FridayWed by 16:00

PDF is the recommended format for complete materials.

  • Aspect ratio: 1:1
  • Print area width: 380 mm, height: 510 mm
  • Fonts must be embedded in the PDF file
  • Print-ready PDF’s must not contain colour profiles
  • Colour profile for images (CMYK): KSLM_IFRA26v5
  • Image resolution at least 200 dpi
  • PDF file name should include the advertiser’s name and publication date. Include advertiser’s contact information in the message.

For materials, we recommend using OpenType fonts, preferably Adobe FontFolio font cuts or Adobe Fonts fonts. All fonts used must be included in PDF materials. If you have any questions, please inquire at ilmoitus@mt.fi.

Material delivery

Materials under 10 MB via email: ilmoitus@mt.fi For materials over 10 MB, please use the Owncloud material transfer service. For the transfer of ad materials you need a link, which you can request from: ilmoitus@mt.fi or +358 20 413 2471.

Ad dimensions
1 column44 mm
2 columns92 mm
3 columns140 mm
4 columns188 mm
5 columns236 mm
6 columns284 mm
7 columns332 mm
8 columns380 mm
Ad sizes
Front page380 x 460 mm
Full page380 x 510 mm
Back cover, full380 x 460 mm
Back cover other sizes, max height255 mm
Spread776 x 510 mm
Full column height, in text490 mm
Full column height, in classified ads510 mm
If the ad is not full column height, its height can be up to:400 mm
Eye corner, front page60 x 30 mm
Eye corner, back cover92 x 30 mm
Eye corner, weather page44 x 40 mm
Minimum ad sizes
4-colour ads, in text200 cmm
additional colour ads, in text200 cmm
4-colour ads, after text50 cmm
additional colour ads, after text30 cmm
Pictorial ads50 cmm
Black & white ads, after text20 cmm
Ads under 20 cmm as linesminimum 2 lines, maximum 5 lines
Highlighted frame ad20-45 cmm

Ad size is determined with 5 mm accuracy.

MT E-Paper

  • Full-page material consists of two images (png or jpg)
    • Size: 1536 x 2008 px (vertical) AND 2048 x 1496 px (horizontal)
    • The combined maximum file size for vertical and horizontal images is 5 MB
    • The maximum file size for a single image is 3 MB
    • Include the campaign URL
  • Video file in mp4 format (max. 500 MB)
    • The poster image aspect ratio should be roughly the same as the video
    • The background image for the video should be png or jpg, size: 1536 x 2008 px (vertical) AND 2048 x 1496 px (horizontal)
    • Include the campaign URL
  • Attachments should be created as 2-16 images (png or jpg)
    • Size: 1536 x 2008 px (vertical)
    • Name files in the desired page order
    • Include the campaign URL (per page)
  • Native material guidelines are still in progress.
Research information

Maaseudun Tulevaisuus (MT) is the second most-read newspaper in Finland.

Reach
Number of readers (print + digital edition)254 000 (NRS 2024)
Total reach 533 700 (NRS 2024)