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Aarre

Aarre is an informative and lifestyle magazine for those interested in hunting, forestry, and nature. The magazine covers topics related to the forest and nature, as well as well-being, roots, food, and home. Aarre readers value the magazine’s diversity.

Media information Ad sizes and prices Publishing dates Material instructions Research information
Media information

The magazine is published 11 times a year.

Reach
Readers128 000 (NRS 2023)
Reading minutes52 min (NRS 2023)
Ad sizes and prices

All prices are subject to value-added tax (VAT).

Ad sizes and prices

Spread

460 x 290 mm (+ 5 mm bleed)
5 580 €

Full-page

230 x 290 mm (+ 5 mm bleed)
3 630 €

2nd and 3rd cover

230 x 290 mm (+ 5 mm bleed)
3 990 €

1/2 page vertical

111 x 290 mm (+ 5 mm bleed)
1 890 €

1/2 page horizontal

230 x 142 mm (+ 5 mm bleed)
1 890 €

1/4 page

111 x 142 mm (corner)
230 x 74 mm (horizontal)
60 x 290 mm (vertical)
(+ 5 mm bleed)
970 €

Back cover

230 x 260 mm (+ 5 mm bleed)
4 150 €

3 page cover package

Continuation cover 215 x 290 mm (+ 5 mm bleed)
Continuation cover spread 442 x 290 mm
Page 2: 215 x 290 mm
Page 3: 227 x 290 mm (+ 5 mm bleed)

Base print run 8 250 €
Additional distribution print run 9 050 €

 

Publishing dates

2024

Issue #Publishing dateMaterial dateThemes
1/202429.1.202410.1.2024How to fill out the forest tax return. Testing coffee thermoses. Forests of the family estate. Wonders of local nature.
2/202426.2.20247.2.2024Testing the purchasing harvester's chainsaw. First thinning. Forest owner's cars. Ski trekking in Lapland.
3/202425.3.20246.3.2024Firewood with log splitters. Diverse forest management. Improvement for the home yard. Forest investment.
4/202429.4.202410.4.2024Testing a heavy-duty clearing saw. Forest regeneration. Spring in the garden. Birdwatching as a hobby.
5/202427.5.20247.5.2024Professional planting tips. Nature management in commercial forests. First aid skills for hikers. Forest insurance.
6/20241.7.202411.6.2024Safely into forest work. Island logging. Log construction. Summer joys in the Finnish nature.
7/202426.8.20247.8.2024Testing new cordless chainsaws. Best value for wood. Autumn trip to the North. Delicacies from the forest.
8/202423.9.20244.9.2024Chainsaws. Cultivation of special trees. Hunter's autumn. Forest money breeding.
9/202421.10.20242.10.2024Metal detector in forest use. Restoration. Energy from the forest. Forest hobbies.
10/202418.11.202430.10.2024ATVs. Care of Finnish forests. New uses for forest land. Forest delicacies for the festive table.
11/202416.12.202426.11.2024Assistance for felling trees. Atmospheric forest Christmas. Christmas gift ideas. Forest history.
Material instructions

PDF Recommendations:

  • Aspect ratio: 1:1
  • Print area width: 380 mm, height: 510 mm
  • Fonts must be embedded in the PDF file
  • Print-ready PDF should not contain color profiles
  • CMYK colors
  • Image resolution: 200 ppiPDF file name should include the advertiser’s name and publication date. Include advertiser’s contact information in the message.

Send materials under 10 MB to ilmoitus@mt.fi. Files over 10 MB should be delivered through the Owncloud file transfer service. Request the link via email at ilmoitus@mt.fi or by phone at +358 20 413 2471.

Note to Material Providers: Adobe will cease support for PostScript Type 1 fonts in January 2023. After this date, material containing PostScript Type 1 or TrueType fonts without conversion to paths cannot be accepted. These materials cannot be modified or updated either. If the materials are not created according to the guidelines, no responsibility is taken for their functionality. For materials, we recommend using OpenType fonts, preferably Adobe FontFolio typefaces or Adobe Fonts. In PDF materials, all the fonts you use must be embedded. If you have any questions, feel free to inquire at ilmoitus@mt.fi.

Research information